Mahsa Sabahinia مهسا صباحینیا
I design apps, websites and admin panels that are simple to use, in English and Persian, left to right and right to left.
Role: UI/UX and product designerBased in: Tehran, IranDesigning since: 2023
Poshan
An AI stylist in your pocket
Poshan helps people decide what to wear. You take photos of your clothes and the app builds your digital wardrobe. Alfred, an AI stylist, puts outfits together for the weather and your plans, and virtual try-on shows the outfit on your own body.







- Designed the whole app: sign-in, onboarding, home, wardrobe, OutfitLab, AI chat, calendar and profile.
- Kept onboarding short: style, colors and one full-body photo, with one question on each screen.
- Designed the outfit generation steps (analyzing, composing, rendering), so people can see what the AI is doing while they wait.
- Built a small design system: navy and light blue, the Inter typeface, and one icon set with active and inactive states.











Onboarding, wardrobe and OutfitLab screens.
Screens shown with sample data. The app was built by a small team, and I was its designer.
Hoodecard
Credit, installments and shops in one calm app
Hoodecard is a credit card from Mellat Insurance. Card holders buy from partner shops and pay back in up to 12 monthly installments. The app shows how much credit is left, what is due next, and where the card can be used.


Desktop and phone in dark mode. The phone scrolls through the whole home screen.
- Designed the home screen around one question: how much can I still spend? Credit, debt and limits sit right under the card.
- Designed the purchase history and installment tables, with progress for every purchase and clear due dates.
- Designed a partner-shop finder with search, filters and a map, plus a quick way in to pay by QR code.
- Designed dark and light themes, fully in Persian and right to left, from phone to desktop.












Sign in, accounts, cards, purchases, installments, shops, profile and support.


The same app on desktop: purchases and partner shops.
Screens from the app’s demo mode, with sample data.
ESP & MSK
Two battery brands, one design system
ESP and MSK sell industrial batteries, UPS systems and energy storage. They share products and code, but each brand needed its own face. I designed both websites and the admin panel their team uses every day.


One layout, two brands. Drag the handle to switch between ESP and MSK.


The full ESP landing page.
- ESP got a dark theme with green; MSK got a light theme with indigo. Same layout rules, different personality.
- Designed the product catalog, product pages, cart, order form and warranty check.
- Designed one admin panel for both brands: orders, products, users, warranties and a visual map of roles and access.
- Every page works in English and Persian, on phone and desktop.




Product catalog, product page, warranty check and the Persian version.
MSK, the light sister brand
Same content, a new mood: white space, indigo and sky blue, big numbers in the hero, and stories from customers.


English and Persian. Drag to see the page flip from left to right, to right to left.


One admin panel for both brands
Staff see orders, products, users and warranties in one place. The same panel works in Persian, right to left.




Sign in, create a user, the Persian version and the home screen with recent orders.
Product and admin screens shown with sample data.
Sana Persian
Tours of Iran, easy to book
Sana Persian is a travel agency for people who want to visit Iran. The website shows tours, hotels and flights, and helps visitors book in a few steps.


Desktop and phone, scrolling together.
- Designed the booking flow for private tours, group tours, flights and hotels.
- Designed tour and hotel pages with big photos, clear prices, date pickers and group size.
- Made phone and desktop work the same way, so people can switch devices without getting lost.
- Designed an admin panel for staff: bookings, tour groups, availability and cancellations.






Screenshots of the live website, taken in September 2026.
Goldenbat
Your car, live, on your phone
Goldenbat puts a GPS tracker in the car and connects it to an app. Owners see where the car is, get alerts when something is wrong, and control the car from their phone. A support team watches every car from an admin panel and steps in when one is stolen.






Live map, car controls, the confirm step, alerts, trip history and geofences.
- Designed a live map with speed, device battery, last signal and today’s distance in one bottom sheet.
- Designed big command buttons (engine, locks, horn, cabin audio, power cut) with a slide-to-confirm step for risky actions.
- Designed alerts with clear colors and simple words: speeding, door opened, moved without the key, left a geofence.
- Designed the support panel: a live fleet map, urgent alerts, and a theft mode with emergency commands.


The support panel: the whole fleet live, and theft mode for a stolen car.
Screens rebuilt for this portfolio in Goldenbat’s own colors, with sample data.
Alzahra
Buying gold online, without the worry
Alzahra sells gold jewelry online. The gold price changes all day, and people are careful with this much money. The design keeps prices live and clear, shows every gram and every fee, and makes delivery feel safe.




Home with the live gold price, advanced search, a product with the zoom lens, and the delivery choice.
- Designed advanced search with filters for weight, color, style and making fee, with results that update as you type.
- Designed product galleries with a zoom lens and several photos, so people see the details before they buy.
- Designed two clear delivery options, insured post or pickup by a trusted person, chosen in one tap.
- Made the price easy to trust: the live gold rate, weight, making fee and tax, shown line by line.



The same shop on a phone: home, product and cart.
Screens rebuilt for this portfolio in Alzahra’s own colors, with sample data. Product photos from Unsplash.
About
I’m Mahsa, a UI/UX and product designer in Tehran. I make products that feel simple, even when the idea behind them is not.
Since 2023 I have designed for travel, online shopping, car tracking, AI fashion and energy companies.
Most of my recent work is bilingual. I plan Persian and English, right to left and left to right, from the first sketch, not at the end.
What I design
How I work
- ListenI talk with the team and with users, and make sure I understand the goal.
- MapI draw the user flows and simple wireframes.
- DesignI make the screens, the components and a clickable prototype.
- Hand offI give developers clear specs and stay close while they build.
Experience
- HoodecardUI/UX designer, credit card web app
- ESP & MSKUI/UX designer, two websites and an admin panel
- PoshanProduct designer, AI stylist app
- Sana PersianUI/UX designer, travel website
- GoldenbatUI/UX designer, car tracking app
- AlzahraUI/UX designer, online gold shop














